Advertising

Advertising is how you speak up so that people hear you. In Chinese date selection, an advertising day should "open" and "fill": attract attention, bring people in and turn interest into results. On an unfavourable day, an ad can go unnoticed and the budget can be wasted.

What the query covers:

• launching an ad campaign: search, social, outdoor, radio or TV;
• publishing a sales post, article or video, launching a website or landing page;
• email newsletters, messenger broadcasts, push notifications;
• PR: press releases, interviews, media appearances, influencer collaborations;
• announcing a new product, service or event;
• posting your CV or portfolio so that clients or employers can find you.

When to use a different query:

• a listing to sell a flat, a car or belongings: "placing an advertisement for the sale of property";
• opening a shop, an office or an outlet: "store opening";
• speaking to an audience, a webinar or a live stream: "public performance";
• looking for staff: "recruitment for work".

How the Calendar rates the day. For advertising the favourable Day Officers are Full, Control, Open, Success and Establish. The unfavourable ones are Close, Destruction and Remove. The day is supported by the Star of Prosperity, the Heavenly Star of Wealth, the Heavenly and Monthly Stars of Virtue, the Day of Three Harmony and the Noble Man. It is weakened by the Day of Lost Time, the Day of True Time Wasting, the Extinction Day, the No Wealth Day and the Star of Losses. On the "lost time" days, advertising is especially likely to go unnoticed.

Tip. For a long campaign the launch date matters most: choose a favourable day and hour to start, and the campaign will then run at its own pace. With the Personal Calendar connected, your Bazi chart is taken into account. If you are promoting a business, it also helps to consider the business owner's chart.